I found a blog that was recently created in August of 2007. The blog is for the Memphis light, gas and water company. The blog is named Bird on a Wire, after a hawk that hangs out around one of their substations. MLGW is the largest three service provider in the nation providing service to 420,000 people around the Memphis area. The blog has lots of different topics to read about varying anywhere from their new e-billing system to the aforementioned hawk. It also has blogs many blogs about the green movement. I recently sat down and had a Q&A with business blog analyst Austin Bortle:
Q: Why does this blog interest you?
A: This blog interested me because you would not think of a utilities company have a blog to help sell their product. Once I found it I soon became more interested when I saw how well made and interesting the blog actually was.
Q: What three elements of this blog make it successful?
A: One element of this blog that makes it very successful as well as interesting is how often the blogger actually adds new blogs. The blogger will add something every weekday for the most part and sometimes on one of these days they would even have up to three or four new blogs for the subscribers or any passer by to read. Another reason that this blog is very successful is the fact that the company includes information that is important to the company. For example, the have recently started an e-billing option for their customers so their are several blogs telling customers about the product as well as answering questions that have been frequently asked. Finally, the site is very easy for users to navigate. It has a simple layout where you simply scroll down to see the most recent blogs, but it also has an archive so that you can go back and look at what has been written in the past.
Q: Any final words for our readers out there?
A: As a professional blog reader I think that the MLGW blog is very useful for its customers as well as interesting to your average passer by. However, the blog that you write for seems to be average at best, having random topics and is not being updated very often....so you might want to get on top of things.
Join me next time on Business Com. blogger when I will do whatever the Prof. assigns!!!
Thursday, March 13, 2008
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